Note: As the current situation continues evolving, the content below may become outdated.

4 Crisis Marketing Tips

Promoting Your Small Business During a Crisis

As we are all actively monitoring the evolving COVID-19 situation, maintaining consistent, sympathetic communication with your customers is more important than ever.

Below are 4 tips for effective communication as we all take measures to ensure the safety of our community, while also supporting our customers’ needs as seamlessly as possible.

We wish you continued good health and stability for your business in the near future.

1. Communicate Your Availability

Many people may be unaware if your business is closed or open. So the first question any business should answer is "are you open?" And if you're open, how have your hours, etc. changed?

2. Share Your Safety Measures

What extra safety and sanitization procedures are you implementing to protect your customers, your employees, and the community we serve. The more specific, the better. If you sanitize every two hours, be sure to say "every two hours", not just "throughout the day". Specific plans of action help put people at ease.

3. Highlight Appropriate Services

Do you offer delivery, drive-through, or curb-side services? Have you implemented remote conferencing in some way? Do you have a Stay-and-Save program? Be sure to call out whatever services you already offer or have added to assist with social distancing.

4. Above All, Be Hopeful and Sensitive

Many people—possibly yourself included—are already experiencing severe economic difficulties. You don't want to risk appearing desperate for business or tone-deaf to the fears many people may be feeling. Be calm in how you communicate and try to promote an atmosphere of hope. Be very careful that you don't—intentionally or unintentionally—appear as if you're trying to exploit the situation.

For an example of how to answer these questions, see below.

Okay. Now, what?

Now that you've answered these questions, how can you let people know? Many of you have likely already taken some or all of these measures, but the more consistent your communication, the better.

  1. Banner or callout on your website
  2. Consistent posts on social media
  3. Signs on your doors about sanitization measures
  4. Signs visible from the road with available services and hours
  5. Communication to your customers via email, text, or other means

Luck Favors the Prepared

It's certainly true that not all businesses should be promoting themselves at this time. If your business is closed voluntarily or by mandate, it's important to have an action plan ready to go for when the COVID-19 risks subside.

If you'd like assistance communicating with customers now or want to put together a marketing readiness plan, we are here to support you during this challenging time and happy to offer a no-cost consultation.

Please feel free to contact us.

Nifty Biscuit COVID-19 Response

My Availability is Unchanged.

We work remotely every day. So as always, we're available for email, phone or video conferencing.

No Human Contact Required.

With no direct human contact, we can help you get a campaign up and running completely remotely.